Tourism Development Company (TDC) chief executive officer Keith Chin said tourism is the fastest-growing global industry and it was mandatory for Trinidad and Tobago to adopt innovative marketing strategies.
Chin made the comments at last week’s Tourism Health and Safety Symposium, “It Concerns You,” at the Teaching and Learning Complex, St Augustine.
“According to the United Nations (UN) World Tourism Organisation, tourism is the fastest-growing global industry. Operating within a US$1,000 billion industry, destination Trinidad and Tobago is competing with global and regional players with vast years of experience in tourism under their belts. But as any good marketer knows, the keys to success as a late entrant, or as the underdog, are to develop distinctive positioning and innovative marketing strategies and to exploit gaps in the market,” said the TDC CEO.
Chin identified the niches which can be tapped into and exploited, such as culinary tourism (wildmeat cookout), festivals (Carnival), heritage (Comte de Lopinot complex), culture tourism (Tobago wedding), eco-tourism (Buccoo Reef) and sports tourism (annual Great Race between Trinidad and Tobago).
“We have special offerings within these niches to attract visitors. Many of you operate within these niches. To successfully promote our tourism products, we have to put on our product development and quality control caps. We must ensure our tourism products meet and exceed quality standards. We have to set the standards.” ........................
Chin made the comments at last week’s Tourism Health and Safety Symposium, “It Concerns You,” at the Teaching and Learning Complex, St Augustine.
“According to the United Nations (UN) World Tourism Organisation, tourism is the fastest-growing global industry. Operating within a US$1,000 billion industry, destination Trinidad and Tobago is competing with global and regional players with vast years of experience in tourism under their belts. But as any good marketer knows, the keys to success as a late entrant, or as the underdog, are to develop distinctive positioning and innovative marketing strategies and to exploit gaps in the market,” said the TDC CEO.
Chin identified the niches which can be tapped into and exploited, such as culinary tourism (wildmeat cookout), festivals (Carnival), heritage (Comte de Lopinot complex), culture tourism (Tobago wedding), eco-tourism (Buccoo Reef) and sports tourism (annual Great Race between Trinidad and Tobago).
“We have special offerings within these niches to attract visitors. Many of you operate within these niches. To successfully promote our tourism products, we have to put on our product development and quality control caps. We must ensure our tourism products meet and exceed quality standards. We have to set the standards.” ........................
- Published on May 15, 2016, 9:47 pm AST
- By Michelle Loubon
michelle.loubon@trinidadexpress.com
Caiere Chase-Editor: This is a clear example of the Government not having any real interest in wildlife conservation. The extra strain that increased game harvesting, to supply the tourist industry, would have on the local wildlife population would be catastrophic.
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